Whether you’re just starting to build a multicultural capability or in your tenth year, there’s simply no better team to help you on your journey. Having developed some of the most successful Centers of Excellence (COEs) in the pharmaceutical industry on both the client and agency side, EMCAY is well aware of the challenges you will face. Franchise level or across multiple therapeutic areas, our guidance will give you the ability to segment, target, message and analyze the multicultural audience in highly unique ways, ultimately helping you achieve a successful Total Market plan. 

We will build your COE to the specific needs of the multicultural market, versus applying a generic COE capability model; one that goes beyond the typical two-year life cycle. 

COE Illustration