There can be no doubt that influencing the US multicultural market within the highly regulated confines of pharma demands two distinct, finely honed skillsets.
The first is a comprehensive understanding of the latest methodologies in health care married to a consistent track record of successful marketing outcomes. The second is powerhouse creative that distills cultural insights into authentic content – seamlessly building an emotional connection to the intended ethnic patient.
Historically, pharma has not leveraged the multicultural marketplace as successfully as the finance, travel, CPG, auto and communication industries have.
Application of multicultural marketing models, which were driven by non-pharma industries, simply did not apply as effectively to pharma.
EMCAY delivers a customized Total Market plan, aligned to pharmaceutical industry dynamics.