WHAT WE DO
Our strategic and tactical offerings are cross functional and highly applicable to the pharma stakeholder mix – executed flawlessly through a cultural lens. We provide a customized approach. Regardless of therapeutic area, channel, or customer type, we combine our comprehensive understanding and rigor of the pharmaceutical industry with our powerhouse creative that distills cultural insights into authentic content.
PHARMA EXPERTISE
The EMCAY team has vast experience working across a number of therapeutic areas, customizing each solution to an exacting set of standards whether primary care, more specialized categories or even rare diseases.
CARDIOVASCULAR
DERMATOLOGY
DIABETES
HEMATOLOGY
IMMUNOLOGY
NEUROLOGY
ONCOLOGY
RESPIRATORY
RHEUMATOLOGY
VACCINES
NEUROLOGY
ONCOLOGY
RESPIRATORY
RHEUMATOLOGY
VACCINES
CULTURAL COMPETENCE
In addition to our general market services, EMCAY speaks directly to America’s multicultural market segments helping you identify new growth opportunities and yielding higher ROIs. We cover many US ethnic groups with most of our recent impact being within the following:
AFRICAN AMERICAN
CHINESE
FILIPINO
HISPANIC
KOREAN
NON-HISPANIC WHITE
RUSSIAN
SOUTHEAST ASIAN
DIGITAL
Majority of our pharma work is digitally driven, including media asset creative and development such as video, digital audio and display; website design and development, email, SMS, chatbot/AI, production. We are most proud of our implementation of outside of pharma web design and UX into pharma execution.
CREATIVE
Our award winning creative consistently outperforms industry norms. We distill cultural insights into authentic content – seamlessly building an emotional connection with the target patient segment. From acculturated work to original content, we do it all.
VIDEO
From TV commercials, to patient and HCP testimonials, to highly innovative video content integrations, our creative and production teams is highly driven to develop best in class video communications.
MEDIA
Our media results consistently outperform industry norms and ROIs. we offer a full-service media planning, buying and reporting services across patient segments and channels. We especially excel in our digital media services, elevating the digital marketing mix beyond pharma expectations.
STRATEGY
Whether you’re just starting to build a multicultural capability or in your tenth year, there’s simply no better team to help you on your journey. Having built some of the most successful brand and franchise pharmacultural® strategies, we are well aware of the challenges you will face and our approach will give you the ability to segment, target, message and analyze the multicultural audience in highly unique ways.
LOCAL
We take local market activation beyond the obvious, aligning your local brand dynamics with culturally relevant pull through, resulting in a highly targeted customer activation.