What We Do

PHARMA EXPERTISE

The EMCAY team has vast experience working across a number of therapeutic areas, customizing each solution to an exacting set of standards whether primary care, more specialized categories or even rare diseases.

CARDIOVASCULAR

DERMATOLOGY

DIABETES

HEMATOLOGY

IMMUNOLOGY

NEUROLOGY

ONCOLOGY

RESPIRATORY

RHEUMATOLOGY

VACCINES

NEUROLOGY

ONCOLOGY

RESPIRATORY

RHEUMATOLOGY

VACCINES

CULTURAL COMPETENCE

In addition to our general market services, EMCAY speaks directly to America’s multicultural market segments helping you identify new growth opportunities and yielding higher ROIs. We cover many US ethnic groups with most of our recent impact being within the following:

AFRICAN AMERICAN

CHINESE

FILIPINO

HISPANIC

KOREAN

NON-HISPANIC WHITE

RUSSIAN

SOUTHEAST ASIAN

DIGITAL

Majority of our pharma work is digitally driven, including media asset creative and development such as video, digital audio and display; website design and development, email, SMS, chatbot/AI, production. We are most proud of our implementation of outside of pharma web design and UX into pharma execution.

CREATIVE

Our award winning creative consistently outperforms industry norms. We distill cultural insights into authentic content – seamlessly building an emotional connection with the target patient segment. From acculturated work to original content, we do it all.

VIDEO

From TV commercials, to patient and HCP testimonials, to highly innovative video content integrations, our creative and production teams is highly driven to develop best in class video communications.

MEDIA

Our media results consistently outperform industry norms and ROIs. we offer a full-service media planning, buying and reporting services across patient segments and channels. We especially excel in our digital media services, elevating the digital marketing mix beyond pharma expectations.

STRATEGY

Whether you’re just starting to build a multicultural capability or in your tenth year, there’s simply no better team to help you on your journey. Having built some of the most successful brand and franchise pharmacultural® strategies, we are well aware of the challenges you will face and our approach will give you the ability to segment, target, message and analyze the multicultural audience in highly unique ways.

LOCAL

We take local market activation beyond the obvious, aligning your local brand dynamics with culturally relevant pull through, resulting in a highly targeted customer activation.

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